Even in orthodox heavy manufacturing sectors, online sales are beginning to make up a substantial portion. In the B2B channel, a website serves as an entry point in the search for business partners and can be pivotal in initiating negotiations. Our client, Finow, found themselves in a similar situation, desiring a website update. In this case, the company required a partner who possesses industrial expertise, understands the B2B sales specifics of their products and services, and is familiar with the CMS HubSpot.